Welcome to URCA!

Join us in shaping the future of User Research in the Third Edition

URCA! is the Italian conference and set of workshops meant to gather ideas, experiences and stories from the User Research world, organized by UNGUESS and now in its third edition.

Imagine a future where tech, digital and business solutions represent a seamless experience, enhanced by testers, users and customers themselves. Can you see it?

Then URCA! is the place for you. We are bringing together the brightest minds of the UX world to inspire and empower anyone who is willing to be a part of this challenge.

Relive 2024 editionRelive 2023 edition

Is coming!

29-30 May 2025
Talent Garden Calabiana - Milan, Italy
Get tickets

10

days

22

hours

55

minutes

20

seconds

What we will discuss at URCA!

Methodologies

How methodologies evolve, what are the directions to follow, how the methodologies interact with the context.

Research OPS

How practices, tools and processes help us to scale and democratize research at every stage, from planning activities to evaluating their impact on the business.

Innovation and new technologies

How new technologies can integrate into processes and methodologies to improve all aspects of research.

Research & Design maturity

How to contribute to the growth of the design culture (and the role of research) within companies.

Future challenges

New horizons of UX Research between ethics, inclusion and AI-based products.

Accessibility & Research

How UX Research can support companies and products towards inclusion and digital accessibility obligations.

Our first speakers

Alice Mela
Product Experience Lead @ Arduino
Eleonora Beccaluva
User research specialist @ Arduino
Bruno Fanini, Chiara Florise, Giorgio Gosti, Sofia Menconero
Researcher @ CNR ISPC
Caterina Amato
Service & Experience Designer @ Tangible Srl SB
Chiara Albanesi
Partner & Design Research Expert @ Oblo
Claudia Busetto
Service Designer @ Commonground srl
Vincenzo di Maria
Service Design Lead @ commonground
Giacomo Grassi
Director of User Experience and Digital Process @ INPS
Giovanni Pola
Ceo @ GreatPixel
Roberta Capellini
Service Design & User Research Lead @ UniCredit
Sara Bianchini
UX Designer @ Buildo
Silvia Bonaventura
Psicologa della User Experience & Ergonoma Europea Eur.Erg @ TIM S.p.A
Margherita Penza
Senior UX Researcher & Communication Expert @ tim s.p.a.
Davide Colletti
UX designer
Simon Mastrangelo
CEO @ Ergoproject Srl
Marco Scelsi
UX Researcher @  Ergoproject Srl
Valentina Ziliani
Content designer
@ superpunto

2

full days

+20

speakers

+6

Workshop

+250

attendees

Our Hosts

Alessandro Caliandro
head of ux @ unguess
Laura Villa
marketing lead @ unguess

Location

The event will be held face-to-face in the city of Milan at Talent Garden spaces.

via Calabiana 6, Milan - Italy

Monterosa 91 logo
know more

URCA! Sponsor

(continuously updated)
GOLD
sponsor
sponsor

Training Partner

sponsor

Subscribe to our newsletter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
map

Talent Garden, Milan Italy

May 29/30, 2025

contact us