URCA! is the Italian conference and set of workshops meant to gather ideas, experiences and stories from the User Research world, organized by UNGUESS and now in its third edition.
Imagine a future where tech, digital and business solutions represent a seamless experience, enhanced by testers, users and customers themselves. Can you see it?
Then URCA! is the place for you. We are bringing together the brightest minds of the UX world to inspire and empower anyone who is willing to be a part of this challenge.
How methodologies evolve, what are the directions to follow, how the methodologies interact with the context.
How practices, tools and processes help us to scale and democratize research at every stage, from planning activities to evaluating their impact on the business.
How new technologies can integrate into processes and methodologies to improve all aspects of research.
How to contribute to the growth of the design culture (and the role of research) within companies.
New horizons of UX Research between ethics, inclusion and AI-based products.
How UX Research can support companies and products towards inclusion and digital accessibility obligations.
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One day industry experts will tell us their experience or thought.
On the other day workshops and activities will allow us to get our hands dirty.
Conferences and workshops will be held in Italian.
In the two days of URCA! you can:
- Feel at home among people who share your same interest
- Get inspired by the brightest minds in the UX world
- Learn the most innovative User Research and User Testing methodologies
- Compare yourself with the juiciest and most impactful case studies
- Challenge yourself with hands-on activities and challenging workshops
Do you want to get involved?
Do you have a topic related to User Research that you want to share with the URCA audience? This is your chance!
It doesn't matter whether you are an experienced speaker or a novice, only your proposal will count. The talks and activities will be held in Italian.
Join us to shape the future of User Research!
The event will be held face-to-face in the city of Milan at Talent Garden spaces.
via Calabiana 6, Milan - Italy
